Today or Any Day – The TOAD Diaries Approach

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Today or Any Day – The TOAD Diaries Approach


At TOAD diaries, our goal is to give you the control that you need when purchasing your diary. When you purchase a diary with TOAD, you not only have a range of styles and colours to choose from but also get to choose when your diary starts.

TOAD Diaries began when our founder, Tim Grinsdale, was in need of a new diary in March. What started as a simple request turned in to a discovery that nobody was selling a diary that didn’t waste two months of paper, and a business opportunity. To date, TOAD is the only company selling date flexible diaries, and our range grows every day.

A diary is all about being able to control and structure your life, and that starts from the moment you purchase one. We think that you should be in control of when your diary starts, how long it lasts and how you use it, and with our design configurator, you can do just that.

Once you purchase a diary with us, we know that you’ll never go back to the old, plain diaries again. In fact, we’re so confident we’re offering exclusive offers through our Summer Sales, where you can save up to 40% off your purchase.

Whether you’re going back to school, starting a new job or just want to take the opportunity now to get back some control, TOAD has the diary for you. Today or Any Day, it’s never a bad time to start.  

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